AsiaPacific Mobility And SaaS Contribute to Strong Growth in Enterprise Software Market

The software market continuous to grow stronger in Asia Pacific Region except for Japan (APEJ) as the move to cloud computing increases and the trend with traditional enterprise softwares are now moving towards merging with social media.

IDC’s Semiannual Enterprise Applications Tracker reports that enterprise software sales saw a major increase at 13 percent. That’s 4 percent higher in the second half of 2010 as compared to the previous year’s sales statistics. Sales are expected to keep growing at an annual rate of 13.7 percent and reach $8.7 billion in 2015. Markets studied include Australia, Korea, Singapore, Taiwan and Thailand.

49857734258 3af8aabcf6Sales will be driven in part by new delivery models such as Software-as-a-Service and appliances, as well as by the integration of “socialytic” applications – social media, collaboration and analytics – into enterprise applications, said Sabharinath Bala, research manager at IDC.

Bela also added the these softwares major selling points are the ability to promote better business processes, assist in executive decisions with business analytics, help in maintaining customer relations through it’s social media integration and much better avenues for marketing and sales.

Enterprise mobility will increase in the coming years as cloud computing becomes a part of business processing making it possible to access information in a real-time time setting from which business decisions can be made faster and more efficiently increasing overall business productivity.

Companies are expected to move forward and beyond than the traditional ERP system, according to IDC. Enterprise resource applications are expected to experience the strongest growth, reaching $4.5 billion by 2015.

Despite the benefits of mobility, IT departments worldwide appear to be slow in responding to the growing trend towards consumerization, reports PCWorld.

IDC conducted studies report that majority of system administrators don’t know how many of their employees bring mobile devices at work and how often they access enterprise applications. The report shows that while 50 percent of the employees said that they use their own devices such laptops and PDAs at work, 87 percent of system administrators thought their employees are using company owned devices.

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